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RESOURCES
My Website Is Complete, Now What?
You have spent vast amounts of time doing market research
and developing the perfect products and services. You have
a niche market. Your accounts are set up and active. You
even spent the extra time and/or money to design your website and shopping cart solutions to the best of your ability. You are ready to accept credit cards and start raking in the dough. But no one is visiting your site yet. Now what do you do?
The answer is fairly simple—you need to market your website so that people know it is there and can find it easily. There are several steps to this process, and not all of them may be appropriate for your website. However, there are some things that any website can do to market their website and gain visitors (and thereby sales), regardless of the website type.
Word of mouth advertising is always great, but it will not be enough. Add your link to search engines, and optimize your site to get higher in the listings. Submit your website to business directories, and exchange links with other websites that compliment (but don’t compete) with yours. The more links you have to your website, the more visitors you will get. Exchanging links and building a links page will also help to convert visitors to buyers as you offer them useful information, and help with your search engine rankings.
Another way that you can promote your website is to attach your URL to the signature line of every email you send out. In fact, don’t stop with emails—use it in blogs, message boards, and any other forum that allows you a signature, whether it is related to your business or not.
Building your own traffic is time consuming and hard work, but it will pay off in the end. Be patient, though, because building traffic and search engine rankings takes some time. If you want to accomplish it faster, you can try paid website promotion. You can hire someone to do this for you, but you can actually save yourself a lot of money and do it yourself fairly easily. Basically, you buy listings in search engines and high traffic directories such as the Yellow Pages, Google AdWords, and Yahoo. MSN also offers sponsored listings, but their prices are much higher.
In the end, building website traffic takes effort, hard work, a little bit of money, and a lot of patience. But if you work hard, you can easily build yourself a successful website that attracts many visitors. And, if you’ve done your job well in developing products and services that appeal to your target market, as well as developing your website, you should be turning those visitors into profits in no time.
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